
About us
Mission
To create a fun and memorable birthday experience for children in homeless and domestic violence shelters
What we do
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Host parties for children at shelters
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Provide a Birthday-in-a-Box for the mom or shelter to provide the birthday memory
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Offer the mom or shelter the option to shop for a child’s birthday gift from our Amazon Wish List
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Offer gifts to new moms who give birth while in the shelter
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Deliver a Birthday-in-a-Class for the birthday child to share treats with their classmates
How we started
While volunteering at a homeless shelter, Rolanda Finch noticed several children running around. She asked the director, “How do they celebrate their birthdays?” He explained, with some embarrassment, that because of limited resources, nothing is done. Rolanda felt these children deserved the same enjoyment she remembered from birthdays as a child. Rolanda loves to celebrate her birthday. It’s September 14, and she celebrates during the entire month of September! So, she started hosting birthday parties at the shelter.
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She soon had quite the reputation, and the children in the shelter would get excited whenever the “birthday lady” arrived to make them smile on their special day. Unfortunately, that shelter closed after a few months, but Rolanda was determined to continue bringing smiles to children in homeless and domestic violence shelters. In 2014, It’s Your Birthday, Inc. was born!

Rolanda Finch
Founder & Chief Birthday Officer
Meet our Board
President (open until 9/1/2025)

Amanda Bolton
Volunteer since 2025
Nestle Purina
Contract Mfg Manager/Expert

Lisa Sims
Volunteer since 2022
Mastercard
Director, Product Delivery

Towanna Frasier
Volunteer since 2022
IvyLink Consultant
Principal Solutionist

Kirk Ross
Vice President
Taligent, LLC
Partner

Attallah Sinclair
Volunteer since 2019
Slalom Build London
Senior Architect

Montrice Williams
Volunteer since 2025
Caldwell Banker Gundaker
Realtor

Willie Logan
Treasurer
The Boeing Company
Intercompany Manager

Casandra Blassingame
Volunteer since 2023
Epworth Children & Family Services
Chief Development Officer

Ricardo Martinez
Volunteer since 2024
Adelante Consulting LLC
Consultant

Vickie Henson
Secretary
Retired

Crystal Grant
Volunteer since 2025
American Water
Regional Health & Safety Director

Russell Corn
Volunteer since 2024
Builders Owners & Managers Association
Board Member
Meet our Leadership Council

Bernie Frazier
President,
Career Compass LLC

Dave Peacock
Chief Operating Officer,
Advantage Solutions

Garon Holman
Civil Rights Unit Manager,
MO Department of Corrections

Natalie Jablonski
Director of Communications,
Schnucks Markets