While volunteering at a homeless shelter, our founder, Rolanda Finch noticed several children running around. She asked the executive director, “How do they celebrate their birthday?” He explained, because of a lack of resources and funding, nothing is done. Rolanda loves to celebrate her birthday. It’s September 14th and she celebrates during the entire month of September! Rolanda felt these children deserved the same enjoyment she remembered as a child and used her personal funds to create birthday parties in shelters where she volunteered.